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OUR FOUNDER

It is my journey that fuels the passion behind Pure Beaute.

My journey towards natural skin care emerged from a place of personal struggle and a burning desire to permanently heal my skin. Although it has not always been easy, I found inspiration in my quest to unfold the truth and find a sustainable solution for naturally beautiful skin.

My interest in skin care arose long before I even knew the basic components of a skin care regimen. But it wasn’t until my mid-teens, when I started an ongoing battle with dermatitis, that it became personal.

It was in those moments, that my real obsession with skin care began.

I spent most of my high school years shuffling between offices of the most renowned dermatologists in Toronto. From one visit to the next, I kept my hopes high as I entrusted my skin in the hands of these specialists. With each new doctor I had a new diagnosis. A new diagnosis meant a new prescription. After years of suffering, I was desperate. I tried just about everything - hydrocortisone ointments, antihistamines, antibiotics – you name it, chances are I tried it. In the end, not only did these prescriptions fail to bring any positive results, they often managed to do more harm than good.

That’s when my passion turned into my mission.

I decided to take matters into my own hands.

Through extensive research and experimentation, I learned to manage my problem-prone skin and discovered natural solutions for a clear, radiant complexion.

But my journey did not stop there.

Although life has led me to pursue education and work in other fields, my passion for natural skin care was undeniable. I devoted much of my spare time to research.

While working for one of the world’s largest brands in the cosmetic industry, I noticed a growing demand for natural skin care products. Coincidentally, this discovery also highlighted the clear discrepancy between product marketing and the listed ingredients. Being armed with a degree in Science, scanning the ingredient list was second nature to me. Moreover, my work experience in the cosmetic industry taught me how to quickly decipher marketing claims. It was then, that I saw an opportunity to share my knowledge and years of research with other women.

I had a vision.

I wanted to create a place where women can shop for natural skin care products confidently; knowing that each brand has been extensively research and every product has been carefully selected.

The result – Pure Beaute – a holistic solution for naturally beautiful skin.

 

ABOUT MIYA

Miya’s personal journey, along with her education and work experience, laid the foundation for Pure BeauteTM.

Miya graduated from the University of Western Ontario in 2011 with a Bachelor of Science, majoring in Biology and Medical Sciences. Shortly after, she went on to complete her Master of Education at the University of Toronto. 

Unable to ignore her calling, Miya pursued a career in cosmetics. While working, she had the opportunity to learn about the industry, observe consumers trends and gain valuable insight into the market. It wasn’t long before she discovered a gap between the demand and availability of natural skin care products, which inspired her to create Pure BeauteTM. Ultimately, the goal at Pure BeauteTM is to promote natural solutions for beautiful skin through education. 

With her wealth of education and experience, Miya is committed to helping women transform their skin naturally. She is passionate about educating, inspiring and empowering women to shop consciously and embrace their natural beauty.