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THE PROCESS

Pure Beaute is a visionary online boutique specializing in natural face care.

Our philosophy reflects the idea that the solution for beautiful skin can be found in nature. That’s why our growing selection of products harnesses the power of nature to help you achieve a naturally radiant complexion.

At Pure Beaute, our mission is to empower women to look and feel beautiful, naturally.

We are obsessed with discovering, testing and curating natural face care products.

We take purity very seriously. Our diligent research and meticulous selection process ensures that each product on our shelves is free of synthetic preservatives, toxic chemicals and artificial colours, fragrances or fillers.

The result – a carefully edited selection of natural skin care products that provide exceptional results.

We source our products from around the world, in order to bring you the best in natural skin care. Although we are global citizens living without boundaries, we are proud to support local brands.

At Pure Beaute, you can shop confidently, knowing that each brand has been extensively research and every product has been carefully selected in accordance with the Purity Protocol.

 

THE PURITY PROTOCOL

We employ the Purity Protocol – a process that demands extensive research and experimentation – to provide you with a highly curated selection of natural skin care products.

DISCOVER

The world is our oyster. We love supporting local brands, but we search without boundaries. Our mission is to find the best of natural beauty and bring it to you.

RESEARCH

We take purity very seriously. Our entire philosophy is based on the purity of our products. We examine every ingredient list. We only choose pure and natural products.

TEST

The face of natural skin care is changing. Just because it's natural doesn't mean it won't be luxurious. Texture, scent, packaging, and of course results, are all part of the equation.

APPROVE

Once a product has been discovered, researched and tested, it must be approved in order to earn a spot on our shelves.