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Pure Beaute was born out of a love for skincare and the desire to uncover the truth behind cosmetic ingredients.  


Inspired by her personal journey, our founder, Miya Gotsko, started Pure Beaute in order to educate, inspire and empower women to shop consciously and transform their skin naturally.

In today’s world, we can’t afford to shop without a conscience.

We realize the overwhelmingly vast amount of information available today, which can make navigating the world of beauty daunting. Combined with the complex task of shopping clean, finding a product that is both safe and effective can be a complete nightmare. That’s where we come in come in - we do the research so that you don’t have to!

Purity is our priority.

It’s time to give the beauty industry a makeover. We encourage you to be diligent and informed about the products you choose for your skin. We’re here to help by offering a highly curated collection of natural skin care products, which have been carefully selected in accordance with the Purity Protocol. 

We invite you to fall in love with your skin.

Avoiding harmful ingredients in only part of the equation. It’s not just about what you put on your skin. It’s about adopting a healthy lifestyle that delivers results from the inside out. We are passionate about educating our clients, empowering you to make informed decisions regarding skin care.

Pure Beaute is more than just a beauty boutique – it’s a revolutionary resource for discovering and understanding the truth behind natural beauty.